Headed down the rabbit hole (again)

Headed down the rabbit hole (again)

Where were you in 2008? There are several narratives for what happened leading up to the Great Recession. On the left you’ll hear that the banks forced innocent and unsuspecting borrowers to take out mortgages they couldn’t afford. On the right...
Inbound vs. Outbound Marketing—What Works?

Inbound vs. Outbound Marketing—What Works?

In the world of home improvement, advertising opportunities are endless. There are countless magazines, digital newsletters, online publications, sponsorships, social media platforms (Facebook, anyone?), and many more options if you’re willing to pay to play. But what...