by Brenda Greenwell | Jun 12, 2014 | General Topics
In the world of home improvement, advertising opportunities are endless. There are countless magazines, digital newsletters, online publications, sponsorships, social media platforms (Facebook, anyone?), and many more options if you’re willing to pay to play. But what...
by Brenda Greenwell | May 30, 2014 | General Topics
Reading a lot has become one of my most treasured habits. Whereas it was once only books and newspapers, today I read books, magazines, blogs, online news, whitepapers, emails, etc. There is an unbelievable amount of valuable content published today – and a...
by Brenda Greenwell | May 8, 2014 | General Topics
Nearly every time I write the word “rapid”, I spell it “rabid” first. Not sure whether that’s a subconscious slip or just muscle memory, but I paused for a minute writing the title because “rabid” might be a better word in...
by Brenda Greenwell | Apr 23, 2014 | General Topics
Recently, I read an article on Google+ that made me do a double-take. The author of this article uses the words of Satya Nadella (you know, that guy who’s now in charge of Microsoft) and his own experience as a CEO to draw up tactics to create a culture of learning in...
by Brenda Greenwell | Apr 8, 2014 | General Topics
In the last post on sales strength, I asserted that strong salespeople project a confidence supported by expertise. There isn’t anything unusual in that claim. Who doesn’t believe that expertise breeds sales confidence? But there’s a second...
by Brenda Greenwell | Apr 3, 2014 | General Topics
When you walk into a room full of salespeople, what do you smell? (Besides the level of cleanliness, which is roughly proportional to the sales ticket size.) Fear. Along with being loquacious, assertive, and energetic, a surprising number of salespeople are afraid....
