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Post-Trade Show: Actual vs. Perceived Value

Post-Trade Show: Actual vs. Perceived Value

by Brenda Greenwell | Oct 23, 2013 | General Topics

Last week, we attended the Remodeling Show in Chicago. We carefully prepared for the event, which you can read more about here. As a team, we wanted to get the most out of our attendance—not just in dollar value, but in cultivating the relationships that we work on...
Trade Show Strategy: Delivering Captivating Content

Trade Show Strategy: Delivering Captivating Content

by Brenda Greenwell | Oct 17, 2013 | General Topics

We’re at the Remodeling Show in Chicago this week. There’s been a lot of internal debate over the value of attending or exhibiting at a trade show, and we haven’t reached any conclusions. They’re expensive—that’s just reality. Months ago, when we started strategizing...

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