Inbound vs. Outbound Marketing—What Works?

Inbound vs. Outbound Marketing—What Works?

In the world of home improvement, advertising opportunities are endless. There are countless magazines, digital newsletters, online publications, sponsorships, social media platforms (Facebook, anyone?), and many more options if you’re willing to pay to play. But what...
Marketing Analytics for Your Website

Marketing Analytics for Your Website

This is the first of a 4-part series on how to use introductory marketing analytics, specifically through Google Analytics (FREE!!!!!). While there are numerous benefits of measuring inbound marketing, try and focus on what’s working and what’s not, and how to...