by Brenda Greenwell | Jan 8, 2014 | Home Improvement
To some, businesses shouldn’t be blogging. It’s a waste of time, just like social media and other online marketing ventures. To others (like us), it’s a fantastic way to reach out to your audience and connect with them. As with most marketing decisions, there are pros...
by Brenda Greenwell | Dec 26, 2013 | General Topics
“Social Media is a waste of time.” Too many of us still question the value of social media. It takes too much time, effort, manpower, etc. that you don’t have. You don’t use it in your personal life, so why would you for your business? It’s fleeting, a fad, and won’t...
by Christopher Liechty | Dec 5, 2013 | Finance
Our home improvement finance program is most effective when paired with a finance manager, and for good reason. The finance manager role is a time-tested way to optimize a financing operation. What started as a position created to comply with lending regulations in...
by Brenda Greenwell | Nov 26, 2013 | General Topics
Whether you’re in B2B or B2C sales, building meaningful, long-term relationships with your customers seems to be increasingly replaced with buying lists, cold calling, and email spam. These practices require little effort, time, and brainpower compared to focusing on...
by Christopher Liechty | Sep 27, 2013 | General Topics, Home Improvement
When I was studying for my MBA, my favorite courses were in economics. On the first day of one class, the professor wandered in with a stack of newspapers. Each paper contained an article that he’d selected for the sole purpose of reading aloud and then demolishing...
