Interest rate risk

Having been open for nearly three years, Home Improvement Lending has established some relationships with notable contractors. Frankly, as a new name in home improvement lending, we probably wouldn’t have made a dent in the market if the economy weren’t in...
Lies and statistics

Lies and statistics

You may recognize the title to this post as part of a famous quote popularized by Mark Twain. There are two key words missing from the quote, but this is a family friendly blog, so…. Let’s establish up front that I’m a big fan of marketing....
Second verse, same as the first?

Second verse, same as the first?

In 2007, I worked for a community bank with a long history of high performance. At the time, I was running the only national business line, the home improvement finance business. Competition was pretty fierce but our volumes were growing steadily. Most of the water...