Inbound vs. Outbound Marketing—What Works?

Inbound vs. Outbound Marketing—What Works?

In the world of home improvement, advertising opportunities are endless. There are countless magazines, digital newsletters, online publications, sponsorships, social media platforms (Facebook, anyone?), and many more options if you’re willing to pay to play. But what...
4 Steps to Get Started with Social Media

4 Steps to Get Started with Social Media

The future of business is social. Like it or not, Google has become your new business card. Online marketing and social media provide an opportunity that may vary from your current business plan, which can be uncomfortable. While it’s difficult to get started with a...
The Pros and Cons of Business Blogging

The Pros and Cons of Business Blogging

To some, businesses shouldn’t be blogging. It’s a waste of time, just like social media and other online marketing ventures. To others (like us), it’s a fantastic way to reach out to your audience and connect with them. As with most marketing decisions, there are pros...
Social Media: It’s Time.

Social Media: It’s Time.

“Social Media is a waste of time.” Too many of us still question the value of social media. It takes too much time, effort, manpower, etc. that you don’t have. You don’t use it in your personal life, so why would you for your business? It’s fleeting, a fad, and won’t...