Companies that have the most profits or subscribers or leads in the funnel should be the best, right? For many years, that’s been a common perception in society. We assume companies with more money or employees would provide better service and lower costs. Although sometimes this is true, it’s pretty obvious that bigger isn’t always better.
Offering more products or services is often one of the requirements for growth. The more you offer, the more you can sell, the bigger your company becomes. Unfortunately, many of these companies are willing to sacrifice quality in their products or service to their customers in the pursuit of greater profits. At the end of the day, they become a jack of all trades and a master of none.