General Topics

The Unique Factor: Differentiating Your Brand

by Brenda | December 20, 2013

For the vast majority of us, our marketplace is packed with others who do (theoretically) the same thing as you. So—how are you different? What makes you distinct from the business down the street?

Quickly and confidently answering those questions is a difficult task. We’ve all heard of the “elevator pitch”, and this is the same concept.

You’ve got 15 seconds to explain what you do and how you differ from the competition. Go.

It’s not that easy, right? We started thinking about what makes us unique recently. We looked at our competitors and asked ourselves “what’s special about us?”

It’s important for every business to have a defined value proposition, a compelling promise of a certain experience for your customer. Once you identify how you stand out in the crowd, you must make a concerted effort to deliver that message of value with everything you do.

If you wait around for someone to ask what makes you different, you’re not doing your job. When a customer researches their options for a product or service, it should be clear how you do so with your brand development. Your website, blog, social media, reviews, and the like should all support the “unique” value that you offer. Verbally reinforcing that message is just the cherry on top.

[/vc_column_text][/vc_column][/vc_row]

Home Improvement

Hours of Operation Monday – Friday
8am – 6pm MT
Saturday
9am – 4pm MT

Holiday Closures

Please note: Holiday closures are not the same for the Recreation and Home Improvement Departments.

  • New Year’s Day
  • Labor Day
  • Memorial Day
  • Thanksgiving
  • Independence Day
  • Christmas
  • New Year’s Day
  • Memorial Day
  • Independence Day
  • Labor Day
  • Thanksgiving
  • Christmas
  • Day before Thanksgiving,
    Wednesday,
    November 26, 2025
    – Closing at 3:00 MT

    Day after Thanksgiving,
    Friday,
    November 28, 2025
    – Closing at 4:00 MT
  • Day before Christmas,
    Wednesday,
    December 24, 2025
    – Closing at 3:00 MT

    Day After Christmas,
    Friday,
    December 26, 2025
    – Closing at 4:00 MT

    Saturday after Christmas,
    December 27, 2025
    – Closed
  • New Year’s Eve
    Wednesday,
    December 31, 2025
    – Closing at 4:00 MT

    Day After New Years,
    Friday,
    January 2, 2026
    – Closing at 4:00 MT

    Saturday After New Years,
    January 3, 2026
    – Closed

Home Improvement Application Processing Open as Follows

Home Improvement loan application processing is open on the following holidays. All other departments are closed.

  • Martin Luther King Jr. Day
  • Columbus Day/Indigenous Peoples’ Day
  • Presidents’ Day
  • Veterans Day
  • Juneteenth
  • Martin Luther King Jr. Day
  • Presidents’ Day
  • Juneteenth
  • Columbus Day/Indigenous Peoples’ Day
  • Veterans Day

Recreation

Hours of Operation Monday – Friday
8am – 5pm MT
Closed Weekends

Holiday Closures

  • New Year’s Day
  • Labor Day
  • Martin Luther King Jr. Day
  • Columbus/Indigenous Peoples’ Day
  • Presidents' Day
  • Veterans Day
  • Memorial Day
  • Thanksgiving
  • Juneteenth
  • Christmas Day
  • Independence Day
  • New Year’s Day
  • Martin Luther King Jr. Day
  • Presidents' Day
  • Memorial Day
  • Juneteenth
  • Independence Day
  • Labor Day
  • Columbus/Indigenous Peoples’ Day
  • Veterans Day
  • Thanksgiving
  • Christmas Day
  • Day before Thanksgiving,
    Wednesday,
    November 26, 2025
    – Closing at 3:00 MT

    Day after Thanksgiving,
    Friday,
    November 28, 2025
    – Closing at 4:00 MT

    Day before Christmas,
    Wednesday,
    December 24, 2025
    – Closing at 3:00 MT
  • Day After Christmas,
    Friday,
    December 26, 2025
    – Closing at 4:00 MT

    New Year’s Eve
    Wednesday,
    December 31, 2025
    – Closing at 4:00 MT

    Day After New Years,
    Friday,
    January 2, 2026
    – Closing at 4:00 MT

Borrower Services

Hours of Operation Monday - Friday
8am-11pm MT
Saturday
9am-1pm MT

Holiday Closures

:
  • New Year's Day
  • Thanksgiving
  • Memorial Day
  • Christmas
  • Independence Day
  • New Year's Day
  • Memorial Day
  • Independence Day
  • Thanksgiving
  • Christmas

Welcome to Our New Website

Welcome to the newly redesigned MedallionBank.com. Our website now features a fresh look and includes a dedicated FAQ page for borrowers, as well as new content for strategic partners.

We would like to hear from you.

We value your feedback and always want to learn how we can improve. Please submit thoughts about your experience with Medallion Bank here:

Submit Feedback

Give us a review

We invite you to share your experience with Medallion Bank on one of the websites listed below. Your reviews and feedback are important to us!