Make Financing Part of Your Brand

Creating a seamless customer experience enhances your brand and credibility for your future clients. When you offer financing to your customers, you are trusting a lending partner to reflect the same values you have as a company. Working with the wrong home improvement lender could damage your reputation and growth.

This can be especially frustrating when you call your lender with questions, only to have an endless stream of robots directing your call. Many lenders treat their contractors like another insignificant cog in a massive wheel. At Medallion Bank, we believe in fast, friendly, and focused service, which is why our contractors always talk to a real person when they call us.

This approach helps home improvement contractors feel comfortable building financing into their overall brand experience.

Understanding the Customer Experience Journey

Even during the COVID pandemic, most customers expect to meet with contractors for in-home consultations, project design sessions, and job bids. With technology, this can now be done virtually if your customers aren’t comfortable with you coming to the home. But throughout this process, contractors should emphasize financing options to eliminate the pressure and burden of a cash sale.

And with the shift toward technology and social distancing, customers expect the application process to be paperless and digital. Having a lender that can meet these needs can establish your brand as a leader in the industry.

Being upfront and providing user-friendly technology will take the customer’s mind off the price so they can focus on the actual job they need done. This builds credibility for the brand and can often lead to a better close rate for your sales.

About Medallion Bank

With a variety of home improvement contractor financing options, Medallion Bank likely has an affordable solution for your potential customers. The Bank’s most popular product is an installment loan that comes with competitive interest rates and low monthly payments. There is also no cost to the contractor for such financing. Other promotional loan options also may be utilized that may help contractors close the most challenging of clients.