Preparing for a Wave of New RV Customers
The COVID-19 pandemic has indeed changed the way we do business, as well as overall economic activity. Yet, the nature of the virus has spurred unprecedented and unexpected consumer demand for the RV industry. There are increased opportunities for engaging with new RV customers, and it is expected to continue for the foreseeable future. There are many features and benefits to share with customers in this time of the COVID-19 pandemic.
Work-from-Home Scenarios Have Changed
One source of new RV customers is a result of the current flood of stay-at-home orders across the country. Although some states are in various stages of re-opening, many companies have continued work-from-home scenarios for their employees.
While it’s great to work from home, it’s also nice to get a break – if you can do that safely. For example, when working from home, a person can ensure a clean, sterile environment that is within their control. They can maintain social distance, protecting themselves, others, and their valued family as well. An obvious way to continue that practice while on vacation is to own an RV. The thought of airline travel and other forms of public transportation conjures up images of crowded planes, mandatory masks, and the unknowns of how the novel coronavirus is transmitted. This makes the idea of purchasing a new RV a realistic option for potential RV owners. Also, they can reduce further exposure to COVID-19 by avoiding eating out. Customers are opting to buy full-sized refrigerators, giving them the convenience of storing large amounts of food for their trip. Besides, new RV customers can benefit from not having to stay at hotels and motels. Despite many large hotel and motel chains implementing stricter sanitary protocols, RV owners can rest assured that they have complete control over their living environment. Additionally, eliminating the need to use public restrooms is a great way to steer clear of viruses and bacteria. With the COVID-19 pandemic still rampant, this is a top consideration for prospective owners.
New RV owners are often better able to both maintain a fulfilling work-life balance and stay safe during a time of pandemic.
Taking Work on the Road
One of the greatest selling points for new customers may be the ability to take work on the road with them. With many kids expected to take virtual classes in the fall, and parents working from home, it is a great opportunity to see the country at the same time.
In summary, there are plenty of reasons for the surge in new and prospective RV ownership. You can easily see why the coronavirus pandemic has made RV ownership very desirable. Being ready to explain the many benefits of RV ownership in the times of COVID-19 can positively impact your bottom line. As an RV dealership, how are you dealing with this uptick in sales?
The Medallion Bank recreation lending team has provided RV dealer financing programs for the past 15 years, with support and solutions to help you increase sales. This level of experience has elevated us to be the leading subprime recreation lender in the nation. Learn more about our available financing programs here.