Lies and statistics

Lies and statistics

You may recognize the title to this post as part of a famous quote popularized by Mark Twain. There are two key words missing from the quote, but this is a family friendly blog, so…. Let’s establish up front that I’m a big fan of marketing....
Second verse, same as the first?

Second verse, same as the first?

In 2007, I worked for a community bank with a long history of high performance. At the time, I was running the only national business line, the home improvement finance business. Competition was pretty fierce but our volumes were growing steadily. Most of the water...
Who are your competitors?

Who are your competitors?

Markets change. After long periods of stability, one or more entrepreneurial disrupters enters the market and puts its stamp on an industry. Some of the old guard will fade away, some will adapt, and the new guard will take control. Eventually, after some time passes,...