Lies and statistics

Lies and statistics

You may recognize the title to this post as part of a famous quote popularized by Mark Twain. There are two key words missing from the quote, but this is a family friendly blog, so…. Let’s establish up front that I’m a big fan of marketing....
Inbound vs. Outbound Marketing—What Works?

Inbound vs. Outbound Marketing—What Works?

In the world of home improvement, advertising opportunities are endless. There are countless magazines, digital newsletters, online publications, sponsorships, social media platforms (Facebook, anyone?), and many more options if you’re willing to pay to play. But what...
What’s Your Specialty?

What’s Your Specialty?

Finding your niche in a vast home improvement market is easier said than done. It requires experience above all else to determine what you do best—better than the rest of the competition. Once you have a solid understanding of your specialty in your market, consider...
4 Steps to Get Started with Social Media

4 Steps to Get Started with Social Media

The future of business is social. Like it or not, Google has become your new business card. Online marketing and social media provide an opportunity that may vary from your current business plan, which can be uncomfortable. While it’s difficult to get started with a...