Identifying and Creating Your Ideal Customer Profile
by Brenda | September 19, 2019
As a contractor or RV/marine dealer, it is important to have vital information about your customers. With this information, you will be able to create an ideal customer profile. Having this type of profile is imperative because it will enable you to determine what a customer wants in a particular product or service. A customer profile allows you to develop products or offer services that provide even more benefits to them. The profile can also give you insight into how much they spend on the products and services you offer. Customer profiles will help you create and run more effective marketing campaigns too.
Find What Sets a Business Apart
To put together an ideal customer profile, it will be important to find what sets a business apart from its competitors. There are several things that a business can uniquely offer that others don’t. One of the things that a business can have that sets them apart is more services. As a contractor, you can offer additional services that other contractors don’t provide. This can include more comprehensive consultations, offering more durable materials, and also quicker installations. By finding out what sets you apart from other businesses, you will be able to find certain customers that take advantage of these aspects and widen your competitive advantage.
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Surveying Clients/Customers
Another way to organize an ideal customer profile is to survey customers. This entails examining their buying habits, finding out how often they shop for the product or service provided, and also what they usually look for in a particular product or service. For contractors and dealers, it is important to find out how often a person looks to receive such services and what exact services they look for regularly.
Using Data to Build a Profile
Whenever a business is looking to come up with a profile of an ideal customer, it will also want to use data. They will need to find out the demographics of a customer such as their age and income. Businesses will also want to acquire data that pertains to how much value of products and services a customer buys at a given time. A business can find out when a customer purchases products or receives a particular service most often as well.
Ask Questions About Customer Preferences
Businesses that are looking to come up with a customer profile will want to ask questions about customer preferences. This includes the type of services or products they prefer to utilize. They will want to find out the exact contracting services that they most often want and how much they are willing to spend for them. This information can help businesses assemble a profile of their ideal customer more easily.
Find Other Products They Use
As a business, it is important to find out what other products and services a customer purchases. For contractors, it is a good idea to find out if a customer uses other contracting services as well as finding out if they use products related to contracting services, such as certain parts and fixtures. Knowing about other products and services that customers use can allow a business to get a better idea of what their ideal customers want.
