by Brenda Greenwell | Jan 8, 2014 | Home Improvement
To some, businesses shouldn’t be blogging. It’s a waste of time, just like social media and other online marketing ventures. To others (like us), it’s a fantastic way to reach out to your audience and connect with them. As with most marketing decisions, there are pros...
by Brenda Greenwell | Dec 26, 2013 | General Topics
“Social Media is a waste of time.” Too many of us still question the value of social media. It takes too much time, effort, manpower, etc. that you don’t have. You don’t use it in your personal life, so why would you for your business? It’s fleeting, a fad, and won’t...
by Christopher Liechty | Dec 5, 2013 | Finance
Our home improvement finance program is most effective when paired with a finance manager, and for good reason. The finance manager role is a time-tested way to optimize a financing operation. What started as a position created to comply with lending regulations in...
by Christopher Liechty | Nov 18, 2013 | Finance
When a regulatory body comes into conflict with industry powerhouses, fireworks are the result. And by fireworks, I mean a lengthy, sleep-inducing process punctuated by moments of double-speak and a complete failure to answer direct questions. Sorry. I just finished...
by Brenda Greenwell | Nov 15, 2013 | General Topics, Home Improvement
Previously, we discussed the impact of newly-retired baby boomers on the home improvement industry as they sell their property to younger buyers. According to the Joint Center for Housing Services—Harvard University (“JCHS”), another group of baby boomers chooses to...
